Welcome To Chinatown Partnership Revitalizes a Community

Decoded Advertising
2 min readDec 24, 2020


A passion for a culture and a food brings Decoded and Welcome To Chinatown together to bring people back to this storied neighborhood.

Traditions are important. And every holiday, Decoded has closed out the year with siu mai, dumplings and pork buns at Nom Wah Tea Parlor.

Of course, we can’t head to Doyers Street this year, but traditions don’t fade that easily.

Operating on the frontier of marketing and advertising, we know the bravery it takes to do something new, something different. Which is why we want to democratize our knowledge and skills to help out the entrepreneurs and small businesses striking out on their own, especially when the system is stacked against them.

This holiday, we’re excited to announce that we’re kicking off our ongoing small business initiative with a partnership with Welcome To Chinatown, a grassroots initiative at the forefront of supporting Chinatown businesses and amplifying the community voices critical to preserving one of New York City’s most vibrant neighborhoods. Working together, we’ll put Decoded’s integrated model to work behind their soon-to-be-launched directory project, which will help preserve the magic of Chinatown while setting up its businesses for a thriving future.

Follow along and support Welcome to Chinatown over on their Instagram or website.