After the traumatic year Black people have experienced, the celebration of the Black diaspora in 2021 felt absolutely imperative. So this year, three of our youngest Black creatives, Alaina, Jonathan and Jaquay, set out on a mission to not only organize the support of our internal Black community, but to partner with and invest in the local Black community. We talked to the three of them about their experience.
What was your process like? How did you get from idea to reality?
It all started with lunch. Black At Decoded tasked ourselves with two questions: what do you want to…
A passion for a culture and a food brings Decoded and Welcome To Chinatown together to bring people back to this storied neighborhood.
Traditions are important. And every holiday, Decoded has closed out the year with siu mai, dumplings and pork buns at Nom Wah Tea Parlor.
Of course, we can’t head to Doyers Street this year, but traditions don’t fade that easily.
Operating on the frontier of marketing and advertising, we know the bravery it takes to do something new, something different. …
Los Angeles, December 9, 2020 - This holiday, T-Mobile is ensuring the magical tradition of visits to Santa carries on, with the help of some crafty elves at Decoded.
Santa Calling is a virtual program which connects families across the country directly to the North Pole. Ensuring not only thousands of kids’ wishes are still heard, but out-of-work Santas get to spread cheer again. All thanks to T-Mobile.
The program runs now through December 23 and anyone — even Verizon and AT&T customers — can schedule a free video call with Santa on SantaCalling.com. …
You can’t spell Decoded without code. And you can’t build a future without Girls Who Code.
Given that data and tech underpin Decoded’s experimentation-driven approach to creativity, it’s really in our best interest to make a good impression with the future leaders of the tech industry. But more importantly, we recognize the importance of diversity and inclusion when it comes to shaping tomorrow. With women’s representation in tech in decline, it was imperative to continue our relationship with Girls Who Code into its second year.
GWC is a national organization on a mission to close the gender gap in tech…
New CSO, CMO and a Pair of GCDs Join Expanding Management Team
New York, October 7, 2020 - Independent New York and Los Angeles based Decoded Advertising has significantly expanded its Senior Management team, announcing the hiring of four new executives to add to the leadership of its media, strategy and creative ranks. …
A year-end roundup of what the people of Decoded learned about brands, life, and extremely nice office views.
2019 was a big year for Decoded: We won some awards. We moved into new offices on both coasts. And we were named one of Adweek’s Fastest Growing Agencies of 2019. But maybe most importantly we learned a lot. Here’s what some of our people had to say about what they learned last year that we’ll be using to do bigger and better things in 2020.
Chris Williams, Associate Creative Director, NY:
In a time when brands of any size and any discipline are trying to act like performance brands (to ‘perform’ against any KPI), we’re seeing that brand work…
Decoded Advertising
2019 Adweek Fastest Growing Agencies
